Hi, I'm Christian von Uffel.
I help companies with customer research and growth marketing services
I run a marketing consultancy that's founded on what makes marketing great.
No, it's not a creative genius who draws up amazing ads. Although that helps.
No, it's not a crafty wordsmith who writes ad copy like some musicians write lyrics.
And no it's not a stockpile of attention grabbing tactics that will stop your target audience in their tracks. Although that helps too.
All these things are great.
But they aren't what matters most in marketing.
What matters most in marketing is understanding customers and why they buy.
You see most agencies and consultants sell you on creative strategies and tactics, but these things only work when marketers already understand your customers and why they buy.
And the truth is that most marketers don't understand your customers and won't make the time or effort that's required to do so.
Shockingly, 73% of all marketers do no customer research work at all.
But customer research is exactly what's required to create great marketing.
That's why what makes me different than most marketers is my focus on customer research and validation.
I validate why customers buy, what marketing messages work, and what marketing channels work to grow your business and I validate the answers to these important questions using interviews, surveys, and analytics.
In order to provide my clients with better marketing, I work to understand their customers using proven frameworks that uncover critical customer insights.
Customer research is the main ingredient in creating effective marketing.
So if customer research is so important, why doesn't every marketer do it?
Doing great customer research is hard, really hard.
- customers often don't know what they want or why, and can't describe it
- customers lie about what they want to save face and ask for features and services that don't really solve their problems or help you sell to them
There are a lot of ways customer research goes wrong.
I've honed my customer research and marketing skills over years of practice working with companies, teaching, being a mentor, and learning from other experts.
I led marketing strategy for multiple B2B SaaS businesses, was the first marketing hire at a B2B FinTech SaaS company, taught digital marketing for GrowthX Academy, ran marketing for an event series about startup failures, helped an indie video game developer launch his first game on Playstation 4, and currently mentor startups at the German Accelerator.
Life: I compete against myself
I write about things that interest me. Writing helps me improve my thinking by organizing my thoughts and enables me to better take action on my ideas.