How Much Does a Startup Need to be Worth for an Early-Stage Job Offer to Make Sense? The percentage of equity you're offered in a startup doesn't mean anything by itself. Find out how much a startup needs to be worth for it to make sense for you to take a pay cut.
Productivity What I Learned About Annotation Technology at IAnnotate19 I had a fun week in DC learning about annotation technology. I have been researching annotation for quite a while and I’m excited about what it's enabling for myself and others. One question about annotation persists though: why isn't everyone already doing it?
Marketing Maximum Security's Disqualification Hurt the Value of Kentucky Derby's Brand The first disqualification of an apparent-winner in 145 years of racing continues to hurt the Kentucky Derby's brand and lowers the value its brand offers to its paying sponsors.
Marketing What I learned from Being the First Marketing Hire at a B2B FinTech Company When I worked for OpenDoor we grew from 0 to 100 institutional clients, raised $10m in 2 rounds of funding ($2M Seed and $8M Series A), grew our team from 8 to 18 people, built our SaaS platform, and launched our service around the world.
Marketing What I Learned from Marketing an Event Series About Failure Over 6 months, founders of dozens of startups shared the intimate details of how they failed. Here's what I learned
Productivity Intermittent Digital Fasting Reclaim control of your time and attention by fixing your broken relationship with digital technology.
Marketing The Simple 5 Minute Exercise That Puts You in Your Customer's Shoes To understand the needs of your customers, it's helpful to take time and action to understand your customer's perspective as they would describe it themselves.
Productivity The Frantic Founder Fallacy Not only is it not ideal for founders to do as much as possible. It's a reliable path to failure.
Marketing Talk to Customers About Their Problems; Not Your Solution Winning content marketing strategies first explain why people should take action, not what actions they should take. Luckily, there’s an easy way to spot bad content marketing...
Why You Shouldn't Read Ray Dalio's Principles No book, no matter how well crafted, can persuade an audience by breaking down ideas into their minutiae without communicating their value through contexts we might relate to emotionally.
Marketing Reverse Engineering SEO The key to creating effective SEO strategies is understanding search engines' incentives and how they measure their success.
Health Lessons from The Plant Paradox How you can reduce aging, arthritis, and inflammation by changing what you eat. The Plant Paradox explains how plants protect themselves from being eaten and how we suffer as a result.
Productivity How to Learn More from What You Read Most people don't learn much from what they read. Don't be like those people. Read more productively and apply what you learn to improve your life.
Marketing The Best Books to Succeed in Each Step of Marketing From my experience learning, practicing, and teaching marketing, these are the books I recommend for each stage of the marketing process.
Productivity My "Goal" for 2018 After using goal setting to help motivate myself to make positive changes on so many occasions, I’ve been left unsatisfied by goal setting's effectiveness.
Health Why You Should Never Eat Foods That Make You Feel Tired Nutrition guidance isn’t something to outsource to public opinion. It's something we should take personal ownership of.
Psychology How I Inspired a Gamification System That Engages Million of Students Every Month The secret to increasing user engagement is finding the products and services best at creating deep and lasting user engagement and applying their methods to your products. What products engage users best? Video games.
Health How I Lost 6% Body-fat in 6 Weeks by Improving My Hormones By improving the 5 main hormones responsible for body composition, I was able to make dramatic changes in 6 short weeks. Here's how I did it
Psychology Why We're Addicted to Social Media The top social media platforms use the same techniques to keep us addicted. Learn how they've made us treat our phones like slot machines for content.
Psychology The Genius of Artichoke Pizza How is it that a pizza chain with mixed reviews and whose best-rated location scores below 4.0 on Yelp has risen to become arguably NYC's most popular? These 6 principles are Artichoke's secret to success.
Marketing Why the Future of Marketing is Behavioral Psychology What does unlimited distraction and limited attention mean for how people make decisions? Decision making and how marketing influences it changes as a result.
