Marketing Talk About Your Customer’s Problem; Not Your Solution Winning content marketing strategies first explain why people should take action, not what actions they should take. Luckily, there’s an easy way to spot bad content marketing...
Lessons from The Plant Paradox An innovative approach to reducing inflammation by changing what we eat, The Plant Paradox explains how plants protect themselves from being eaten and how we as a result can suffer from eating them.
Productivity How to Learn More from Reading I believe the best way to learn something is to break down the subject you want to learn into component skills, finding examples and resources of how to be successful in that process,
Marketing Books to Succeed in Each Step of Marketing If you want to become a great marketer, the question you ask yourself is: "What's the best way to learn marketing?" There are a number of ways to learn marketing, as
Productivity My "Goal" for 2018 Saying that I have a goal for 2018 is a little bit of a lie. I actually don’t have a goal. You see after using goals to motivate positive change in myself
Health Why You Should Never Eat Foods That Make You Tired I grew up in the 90’s. A time period when nutritional science was totally in flux. Scientists and doctors gave the world advice and they were often wrong, but never in doubt.
Psychology How to Inspire a Gamification System Used by 40 Million Students Every Month Gamification can make a dramatic impact to increase user engagement. 5 years ago as a volunteer for Khan Academy, I helped inspire a gamification system that is used by more than 40 million
Health How to Get in Shape by Improving Your Hormones I hate most workout, nutrition, and diet advice.The advice always seems so particular; based on memorizing some new fact that will make you lose that last five pounds or get the six-pack
Psychology Why We're Addicted to Social Media People now spend more time on social media platforms than watching tv and movies. Social media is our new addiction and while tv kept us on the couch, social media keeps us on
Psychology The Genius of Artichoke Pizza I’m going to show you the secret genius of Artichoke Basille's and how they use key concepts in behavioral psychology to achieve their wildly successful business. Let’s walk through a typical customer’s experience eating at Artichoke to see this in action.
Marketing Why the Future of Marketing is Behavioral Psychology To successfully market products and services, it's never been more important to apply the science of how people make decisions, behavioral psychology, to marketing strategy to ensure it's effective. Our experience in the
