Marketing

Nov
10
Apple Needs to Release an Improved Laptop Camera to Make Their "One More a Thing" a "Must Have"

Apple Needs to Release an Improved Laptop Camera to Make Their "One More a Thing" a "Must Have"

Apple is about to hold its next product unveiling event today at 10 AM Pacific Time. Apple's expected to unveil new laptops, but today's event will be regarded as a failure by consumers if Apple fails to produce a laptop with a better video camera.
1 min read
May
09
Maximum Security's Disqualification Hurt the Value of Kentucky Derby's Brand

Maximum Security's Disqualification Hurt the Value of Kentucky Derby's Brand

The first disqualification of an apparent-winner in 145 years of racing continues to hurt the Kentucky Derby's brand and lowers the value its brand offers to its paying sponsors.
2 min read
Apr
30
What I learned from Being the First Marketing Hire at a B2B FinTech Company

What I learned from Being the First Marketing Hire at a B2B FinTech Company

When I worked for OpenDoor we grew from 0 to 100 institutional clients, raised $10m in 2 rounds of funding ($2M Seed and $8M Series A), grew our team from 8 to 18 people, built our SaaS platform, and launched our service around the world.
7 min read
Jan
30
What I Learned from Marketing an Event Series About Failure

What I Learned from Marketing an Event Series About Failure

Dozens of founders shared the intimate details of how they failed. Here’s what I learned...
7 min read
Dec
20
The Simple 5 Minute Exercise That Puts You in Your Customer's Shoes

The Simple 5 Minute Exercise That Puts You in Your Customer's Shoes

To understand the needs of your customers, it's helpful to take time and action to understand your customer's perspective as they would describe it themselves.
3 min read
Dec
05
Lessons from Never Split the Difference

Lessons from Never Split the Difference

Learn how to spot roadblocks in negotiation and why people don't come to rational agreement when there's mutual benefit.
57 min read
Nov
09
Lessons from The Mom Test

Lessons from The Mom Test

Learn how to talk to customers and find out if your business is a good idea when everyone is lying to you.
21 min read
Oct
08
Talk to Customers About Their Problems; Not Your Solution

Talk to Customers About Their Problems; Not Your Solution

Winning content marketing strategies first explain why people should take action, not what actions they should take. Luckily, there’s an easy way to spot bad content marketing...
4 min read
Jul
27
Reverse Engineering SEO

Reverse Engineering SEO

The key to creating effective SEO strategies is understanding search engines' incentives and how they measure their success.
11 min read
Jun
14
The Best Books to Succeed in Each Step of Marketing

The Best Books to Succeed in Each Step of Marketing

From my experience learning, practicing, and teaching marketing, these are the books I recommend for each stage of the marketing process.
9 min read