Apple Needs to Release an Improved Laptop Camera to Make Their "One More a Thing" a "Must Have"
Apple is about to hold its next product unveiling event today at 10 AM Pacific Time. Apple's expected to unveil new laptops, but today's event will be regarded as a failure by consumers if Apple fails to produce a laptop with a better video camera.
Maximum Security's Disqualification Hurt the Value of Kentucky Derby's Brand
The first disqualification of an apparent-winner in 145 years of racing continues to hurt the Kentucky Derby's brand and lowers the value its brand offers to its paying sponsors.
What I learned from Being the First Marketing Hire at a B2B FinTech Company
When I worked for OpenDoor we grew from 0 to 100 institutional clients, raised $10m in 2 rounds of funding ($2M Seed and $8M Series A), grew our team from 8 to 18 people, built our SaaS platform, and launched our service around the world.
What I Learned from Marketing an Event Series About Failure
Dozens of founders shared the intimate details of how they failed. Here’s what I learned...
The Simple 5 Minute Exercise That Puts You in Your Customer's Shoes
To understand the needs of your customers, it's helpful to take time and action to understand your customer's perspective as they would describe it themselves.
Lessons from Never Split the Difference
Learn how to spot roadblocks in negotiation and why people don't come to rational agreement when there's mutual benefit.
Lessons from The Mom Test
Learn how to talk to customers and find out if your business is a good idea when everyone is lying to you.
Talk to Customers About Their Problems; Not Your Solution
Winning content marketing strategies first explain why people should take action, not what actions they should take. Luckily, there’s an easy way to spot bad content marketing...
Reverse Engineering SEO
The key to creating effective SEO strategies is understanding search engines' incentives and how they measure their success.
The Best Books to Succeed in Each Step of Marketing
From my experience learning, practicing, and teaching marketing, these are the books I recommend for each stage of the marketing process.