Marketing Maximum Security's Disqualification Hurt the Value of Kentucky Derby's Brand The first disqualification of an apparent-winner in 145 years of racing continues to hurt the Kentucky Derby's brand and lowers the value its brand offers to its paying sponsors.
Marketing What I learned from Being the First Marketing Hire at a B2B FinTech Company When I worked for OpenDoor we grew from 0 to 100 institutional clients, raised $10m in 2 rounds of funding ($2M Seed and $8M Series A), grew our team from 8 to 18 people, built our SaaS platform, and launched our service around the world.
Marketing What I Learned from Marketing an Event Series About Failure Over 6 months, founders of dozens of startups shared the intimate details of how they failed. Here's what I learned
Marketing The Simple 5 Minute Exercise That Puts You in Your Customer's Shoes To understand the needs of your customers, it's helpful to take time and action to understand your customer's perspective as they would describe it themselves.
Marketing Talk to Customers About Their Problems; Not Your Solution Winning content marketing strategies first explain why people should take action, not what actions they should take. Luckily, there’s an easy way to spot bad content marketing...
Marketing Reverse Engineering SEO The key to creating effective SEO strategies is understanding search engines' incentives and how they measure their success.
Marketing The Best Books to Succeed in Each Step of Marketing From my experience learning, practicing, and teaching marketing, these are the books I recommend for each stage of the marketing process.
Marketing Why the Future of Marketing is Behavioral Psychology What does unlimited distraction and limited attention mean for how people make decisions? Decision making and how marketing influences it changes as a result.
